We will take the time to learn and understand your business story, goals and target audience to create a concise set of goals. We will then use a concise logo design process to ensure the final outcome not only looks good, but performs for you too. Below is an overview of the process.
Creating a Logo Design Brief
In order to design your business the perfect logo design that targets the correct market and broadcast the right message, we need to grasp a strong understanding of your business and its audience. To do this at the start of the project we will send you a questionnaire, which has been designed to find out as much as possible about your business and target audience. Based on your responses we will create a list of objectives that need to be met by the logo design, and agree on this with you before proceeding further. This list of objectives forms the design brief, which will be used as a foundation for the decisions made during the design phase.
Research & Discovery Phase
One of the most important parts of any design process is research and discovery. This is where we will research and study your company, its history and competition, as well as the groups and individuals you aim to target. This research ensures we know your business inside out, so we will be able to design a logo that represents the uniqueness of the business or product. The research phase is also an opportunity to discover potential ideas which could be used as inspiration during the ideas generation phase.
Idea Generation & Design
The idea explored will be worked as designs using software called Adobe Illustrator, which is a vector-based software program, which means the artwork produced is scalable and will never lose quality. I will continue to explore and experiment with the ideas even during this state, to ensure the idea produced is presented in its best possible light.
Presentation of the Logo Designs
Once designs are ready to present, we will create a PDF document which will display the logo designs created, with images of the designs in real life examples, along with supporting notes explaining the decisions made. We only present designs which we are confident in, and will give you my opinion on which we believe will be most suitable for your business. We will leave the final choice to you, and if you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary.
Final Delivery & Support
Once the designs are completed, and we are both happy with the final design work, We will prepare your new logo files for use on web and print. We will also prepare a logo usage document to help you make the most of your new logo as your business grows, and if at any point you need help with your logo files we’ll be available to help and support you ongoing.